Case study
SoLit Electric
A licensed Baton Rouge electrician, CL.76273, taken from a template site to a structure that can be found. These are the numbers, dated, with where each came from.
Where she started
One page. A logo, a phone number, a list of services with no pages behind them. Nothing for Google to rank for a specific job, and nothing telling a homeowner which of the four towns she worked in.
The Google Business Profile had the old street address in it, and that address was already turning up in places it should not, including in the answers AI assistants were giving.
What shipped
- Service pages for panels, generators, repairs and emergency work
- Town pages for Baton Rouge, Denham Springs, Prairieville and Gonzales
- Structured data for a local electrician, with no prices and no street address
- A blog with case studies written from her own words, not polished into corporate
- The generator page rebuilt in November with a direct answer at the top and FAQ structured data
Rankings measured on the 2 November 2026 pull. Dated observation, not a promise.
What happened in search
Panel upgrade went from thirty eight to ten. Federal Pacific replacement moved from ten to eight. Six tracked terms sat on page one. Google began showing her panel page for the panel search rather than a blog post about it.
One customer told her they found the shop through a Gemini answer. That is the line that matters, and it is the only one that says a page turned into a phone call.
The generator page was a different story. It was recommended in AI answers for whole home generator installation in Baton Rouge on 29 October, then dropped out of both runs on 3 November and again on 5 November. Search Console showed impressions falling for that query while sitewide impressions rose, and average position improved. That is falling demand, not a ranking collapse, and it is the kind of distinction that decides whether you rebuild a page or leave it alone.
What I would not do
I would not have reported that drop as a problem without the Search Console comparison. Two days of missing answers looks like a penalty and usually is not.
I would not put a price or a street address on that site, and I did not. A trade business competing on trust does not hand a homeowner a reason to shop the number.
Yours would start the same way.
The three jobs you want more of, the towns you drive to, and your own photographs.
Start a project