Town pages
A page for each place you actually drive to.
Not four hundred thin pages. Four, or six, written once and reused honestly, each one saying something true about working in that town.
Why they work
Somebody in Gonzales looking for a panel upgrade is not searching for Baton Rouge. They are searching for the town they live in. A single page covering four towns reads like a company covering four towns, which is weaker than a page that is clearly about the place itself.
The trick is that a town page is not a copy with the name swapped. It carries the drive, the permits, the housing stock, the jobs you have actually done there.
What goes on one
- What you do in that town, in the town's own terms
- Two or three real jobs, with photographs
- How far it is and how fast you get there
- The permit authority that covers it
- One form and one phone number
The four around Baton Rouge
Baton Rouge, Denham Springs, Gonzales, Prairieville. They are where the calls come from, and they are where a search page needs to exist. Those four sit across East Baton Rouge, Livingston and Ascension parishes.
If you work further out than that, say so and the list grows. If you do not drive to a place, a page about it is a lie, and lies are the thing Google is good at spotting late and customers spot early.
How it is priced
A pair is $300 and the four are $550. They share the site's structure, which is why the set costs less than four separate jobs.
Which towns do you actually work?
Name them and I will tell you which ones are worth a page and which are not.
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