New Orleans
Web design in New Orleans, for the trades that keep this city standing.
Uptown shotguns, CBD towers, Mid-City doubles and the Westbank across the river. Four different kinds of job, four different customers, and none of them searching the same words.
The city does not have one market. It has five.
Uptown is old housing stock, plaster, slate and hundred year old wiring, and the customer is often a family that has owned the same house for three generations. Downtown and the CBD are commercial property, short term rentals and restaurants, where the person deciding is a manager on a deadline.
Mid-City is a mix of the two, rebuilt and rebuilt again, with a lot of doubles where the landlord lives on one side. The Westbank is its own thing entirely, Gretna, Marrero, Harvey and Algiers, where people work on the east bank and want a trade who will cross the river without a conversation about it.
What that means for a website
One page cannot be the answer to a slate roof in the Garden District, a grease trap on Poydras and a rewire in Marrero. Each of those is a different search, and each one is a person who will call the first shop that looks like it has done that exact job before.
The other thing about this city: work travels by word of mouth across parish lines, so a page that says exactly where you go, and where you do not, saves you the phone call from Kenner you were never going to take.
Areas served
What I build for a New Orleans trade
A page per trade, a page per neighbourhood you actually serve, your licence and insurance stated plainly, and photographs of your own work on your own streets. The permit and historic district realities get said out loud, because the customer is already thinking about them.
Fast on a phone, because half of this city reads on a phone while standing in a flooded yard.
Why it matters more here
In a market where the good shops are booked out and the bad ones churn, the thing that separates them in search is almost never design. It is whether the page answers the exact question the person typed, and whether it loads before they give up.
The proof is the same as everywhere else: a licensed Baton Rouge electrician moved a panel upgrade search from position 38 to 10. Same structure works here. The streets change, the method does not.
The giveaway
One free website a month.
Follow me on X or on Facebook, then send a DM with four things:
- Your name, your number, your email.
- What your business does.
- Where you work out of.
- Your back story. How you got here, and why this.
I pick one a month and build or rebuild that business's site free. No fee, no contract, no catch. The story is the part I am actually reading for.
Which neighbourhoods do you actually work?
Name them. That decides which pages get written first.
Start a project